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Out to Lunch, Jacob Bard-Rosenberg: Letter to Goldsmiths Art Students

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Out to Lunch: Introduction to Jacob Bard-Rosenberg's Letter to Goldsmiths Art Students

I never thought I’d wind up anti-art. Stop! Before you start reeling off why I’m already wrong — ‘philistine’, ‘Proletkult’, ‘hypocrite’, ‘inverted snob’, ‘slumming elitist’, ‘pervert’, ‘Ben Watson’, ‘liar’ etc etc — let me finish what I have to say. In my adolescence I LOVED visual art: Impressionism, Cubism, Dada, Futurism, Constructivism, Mondrian. All the many Modern Art movements of the 1910s and 20s. I had no idea then that they came from the same historical period as the politics I would subsequently embrace: a highpoint for humanity from which history has receded. In 1970, aged 14, I was in the Tate (the building now known as Tate Britain), and I turned round and saw this painting by Ferdnand Léger: a large, pristine, white oblong with two female nudes painted in thick black lines like a coil of ribbons, almost cartoons. Throwing roses around. Totally ‘unrealistic’. The lines were superimposed on some patches of colour, slightly ragged squares, like pieces of tissue  applied to a piece of paper before it’s drawn on with black ink. I caught my breath, my jaw dropped. The painting was BEAUTIFUL. Not the nudes. Not the ‘painting’ in terms of impasto, brushwork, palette etc. The image was beautiful because of its interior design, its simplicity, its purism — nothing but black lines and squares of colour, really, like a Mondrian; but on top of that brash and funny because it was a cartoon of women and roses. Their calm happiness seemed almost cheeky, a provocation to the grey world outside the picture.

At that time, I didn’t particularly like seeing paintings of naked women in art galleries because of the arousal factor, needing to hide an erection in a public place. Bronzini’s picture in the National Gallery of a naked adolescent boy holding his mother’s nipple tweezed me considerably, partly because its shrill colours made it look so modern. I could be that boy on display!  When I saw Manet’s ‘Olympia’ in Paris I blushed crimson, because the nude is not only baring herself provocatively, she’s staring at you too, as if to say, I bet you’re getting aroused, aren’t you. Of course, my cousin Bob and I got hold of porn mags and wanked furiously over the images we saw, but this was a tingle-urge-relief reaction. We weren’t being made breathless by ‘beauty’. We were possessed by the images, not the other way round. So I never fell for the feminist line, that as a man I was possessing and exploiting women with my imperial ‘gaze’. And all those huge nudes with big breasts from the Baroque period through to Renoir were just so much country-house scene-painting as far as I was concerned. But Modern Art was great. I loved the idea that all representation and codes could be dispensed with and colours and shapes could signify directly, burn new ideas into the retina and brain of the onlooker. (Um, yes , I was looking for music actually.)

So here’s Jacob Bard-Rosenberg, writing to Goldsmiths Art Students in such a hot critical vein they must think he’s saying: stop trying to be artists, wreck your careers, get off the bus. Actually he’s saying, try harder. He’s convinced, for example, that Mauricio Kagel, composer of vignettes which sharply deflate classical convention and then open up into elegant positing of possibility, is more radical than any of the many student occupations he’s been involved in. Jacob posts Schubert songs on Facebook like someone slapping up a revolutionary poster on the street: as provocation, as a spur to dialogue. Jacob is not anti-art, but his angry attack on those who create cute commodities and installations and videos to allow sophisticated viewers to believe they’ve risen above those poor deluded sods who have to sell their labour power as a commmodity (i.e. workers) is so complete, it must sound like nihilism to anyone planning a career in the art world. Like the AMM, though perhaps in a register more reflective than agitational, Jacob rails against those who relegate aesthetic experience to a position at the back of the political bus; his criticism of the Goldsmiths show isn’t moralism (‘stop doing this, become activists’), it’s imminent (‘you think you’re making cutting-edge; you aren’t, and I’ll tell you why’). Jacob was part of Escalate, which produced the best pamphlets during the recent student protests. They were great because they refused the boring (and hence counter-revolutionary) split between ‘objective’ political argument and ‘subjective’ expressions of frustration and pain. (Pursuing this refusal of an art/politics split, Jacob has asked us to append some of his theses on the question of communist style; you’ll find these after his Goldsmiths Letter below).

Some of the Goldsmiths artists have been involved in the same political struggles as Jacob. They believe their art tells the truth about ‘the system’ they’re enmeshed in. It’s not, says Jacob. The truth is bloody and atrocious and disgusting. Their art is a screen: it rips no holes in what the audience knows. Jacob’s letter is written in a high-flown, florid and perfumed prose such as might be written by someone immersed in the writings of Theodor Adorno (when Jacob, attempting to support me during my 16-week ban from the radio waves, wrote a letter to Resonance FM in this style, it backfired; the high tone drove the programme-controller into apoplexy). So I’m writing this preface to encourage AMMers to tackle it. Because Jacob’s right: the art-world’s mission to wrest exchange value from art (whether in the form of funding from worthy institutions or purchases by private collectors) inevitably sends any critical or revolutionary message into a hall-of-mirrors of irony from which no beam of real expression can escape. The conceptual smarts required to appreciate contemporary art actually suppress our natural revulsion to the horrors wrought by international capitalism; artists and critics who believe only money makes real (however ‘Marxist’) censor their own feelings (as ‘under-theorised’ or ‘humanist’ or ‘romantic’) and restrict themselves to commentary on the spectacle created by those who succesfully obtain funding from the money-class. This asphyxiates genuine creativity and expression and response at birth. The AMM likes artists like Jeff Keen and Phillip Marks and Ben Wilson and Dan Wilson (it helps if they are called Wilson, actually) because they’re going to do what they’re going to do — whatever the funding. “To do something in art which is legal is probably pointless …” said Iain Sinclair, talking about his invented category of ‘shamans of intent’ (basically his circle of eccentric, drug-fuelled hippie pals), “— if funded, doubly so”.

Yesterday, the family and I visited the ‘Spirit of Utopia’ exhibition at the Whitechapel Gallery. It’s a good call: brief visit to a free exhibition, curry and beer on Brick Lane, chill out in Altab Ali Park with its anti-fascist monument and alcoholic vibe. The show is named after a favourite book of Jacob’s, a mystico-musical-marxist farrago by Ernst Bloch from 1918. Its purple prose previewed all the writings of Theodor Adorno. However, the exhibition takes off from the title rather than the substance of Bloch’s book (which connects musical subjectivity to Marxist revolution). The Whitechapel art revolves around eco hopes and the gap between ideas and their realisation. And it’s locked in the same tiresome ‘ironies’ of the art world Jacob is complaining about, that airless trap where expensively-printed volumes regurgitate the words ‘value’, ‘recuperation’ and ‘commmodity’, yet only ever produce something repellent in its sleek sense of detachment. At the Whitechapel, behind glass, as if they were locked in a shop, two artists act out a drama in which they place various randomly-collected objects in a white maze. A re-enactment of Beckett? A parody of management? Science as a cul-de-sac of technique without purpose? Who cares? It’s boring. As they place a plastic dinosaur in the maze they look smug in an actorly sort of way. There’s no point in dealing with symbols if you do so only to prove how empty they are to an art scene which has already dictated that percept. Move on. Get a job some place else. And of course, Mordecai wants to play with the toys himself and starts crying.

There’s a show of tomato plants on white raisers illuminated by bright fluorescent lights like Jeff Koons’ pair of trainers; but when Mordecai and I lift the plastic curtain to smell the scent, a security guard swiftly rushes over to admonish us. “We’re in an art gallery, don’t touch anything!” I tell the kids. A poor show compared to the geodesic dome of tomato plants at Freightliners’ Urban Farm out on Holloway Road, where the presence of tomatoes is nearly overpowering. The whole point of ‘Spirit of Utopia’ is to emphasize — or, using the cant term used on the wall-panels to predescribe what we’re looking at (actually rendering the artworks themselves redundant), ‘to explore’ — the magical way ‘art creates value’. The one work with some detail to look into is a bunch of signs written on old cardboard and tin trays and window frames and post-its, each saying ‘free’. These are street signage made by people putting out objects for passers-by to pick up in Brooklyn (that’s a guess, actually, anywhere, somewhere in America … where an artist might live). The artist collected them by offering to replace them with his own signs, and then talking to the sign-makers about the paradoxes of ‘value’ created by moving their ‘work’ into the realm of art. In other words, instead of discovering anything about the actual people and their use of objects, he forced them round the tedious paradoxes of a commmodified art world. It’s really no different from TV game shows throwing money at people and watching them jump through hoops or eat giant insects. Money makes the populace hop, how surprising. And it’s the opposite of Ben ‘Chewing-gum Man’ Wilson, who paints his art on chewing gum spots left on pavements in London (no criminal damage!). Passers-by inevitably stop and ask him what he’s up to, and he usually ends up ‘doing a chewing gum’ for them, concentrating their names and favourite motifs onto tiny, intricate designs no bigger than a 50p piece. People stop and talk and neighbours discover each other. Street life starts. But nothing like that here.

As usual when you’ve been given a dose of the one-and-a-half ideas which drive the art world, it’s a relief to step out of the gallery back into the life and contingency of the city, where signs and people are a unity of perpetual jostling, and we are no longer under the heel of the concept of value. Of course we haven’t escaped its reality (the dilapidated curry canteen we like has closed, so we have to go somewhere a bit more expensive), but at least we’re not listening to an artist tell us about how ‘strange’ and ‘magical’ it is that when people with money and power decide to pay attention to your rubbish, it suddenly acquires a gigantic price. It isn’t worth more to us, mate — it’s just become a use value for our oppressors and exploiters. On the wall in the curry café, there’s an LCD-screen tuned to an Arab news station. In between footage of riots in Cairo and stills of Morsi, there are adverts for food products (‘arabic cheddar nibbles’, anyone?) which switch between Bengali and English in a virtuoso juggle of languages. Ah, real life, so infinitely interesting …

As we sit sunning ourselves in Altab Ali Park, I say “we should get Jacob to write about this Whitechapel show for the AMM blog …”. When we get home and have a look at FaceBook, we find he already has: in his letter to the Goldsmiths students below, he calls the Whitechapel show ‘idiotic’. Yes inded. Esther Leslie thinks there’s a distinction to be drawn beween the gung-ho careerism of the Saatchi-endorsed Young British Art (Damien Hirst et al) who sell ‘Modern Art’ to Tories and the anti-capitalist, anti-consumerist games played by the Goldsmiths students, and that the commmentary on utopias at the Whitechapel (art ‘supported’ by the progressive wing) is different from both, but I’m not so sure. Viewed from the point of view of the energies unleashed by pertinent music, it all seems comparably flat and sterile, an address to conceptual superiority rather than emotional solidarity. Both Jacob and I follow Bloch in thinking there is something in musical experience which does not zip itself into these sterile whitespace body-bags of all-knowing, self-congratulatory alienation with its monologism of received artspeak. Over to him.

Jacob Bard-Rosenberg: A Letter to Goldsmiths art students on capitalism, art and pseudo-critique

Originally published at Prolapsarian >>

Dear Goldsmiths Art Students,

I attended your MFA show two nights ago. I apologise to an extent: with so many artworks on display it was difficult to digest any of them. That situation was exacerbated by the fact that so few of the works seemed to have it in them to behave destructively towards the others. Maybe this is where I can begin: that the type of co-operation between artworks, their intellectual co-ordination, is something I find troubling. It didn’t seem to me to be the co-operation of a school thinking together, but instead the co-ordination of the school uniform, of a discipline that had been so fully internalised that all of the artworks, under its authority, might comfortably coalesce. That made those artworks difficult to be with.

I want to write to you about a single gesture that was performed by a great majority of the artworks in the show (although there were some important exceptions). It is a gesture that claims to determine a relation between artworks and ‘capitalism’. It is of no surprise that under the contemporary situation of global capital, undergoing its most profound crisis in eighty years – creating conditions not only of mass destitution but also of mass resistance and protest – that the relation between art and capital would present itself more explicitly in the new works of art than has been the case in the last decades. But the expression of this relation of art and capital in the work displayed at your show was not only predictable, but questionable on both political and aesthetic grounds. The gesture that I refer to is that of artworks that attempt to parody capitalism, and in this parody hope to effect a critical irony through the apparent distance between the artwork (and its social situation) and the forms of commodity or capital that it parodies. In this gesture the artwork proclaims a radicalism, a dissatisfaction with the actually existing. It proclaims that the object of this dissatisfaction is ‘capitalism’. The modes of making explicit the structure of parody are plural: some take up the bathetic disjunction through a fully instrumental comparison with some hazy far-away classicism or humanism; others exaggerate the shoddiness of capital’s products; others rely on a revelatory mode whereby it is claimed something of capital’s seamy underbelly is exposed; while others are just bits of fixed capital – most often employing the high technologies of marketing – transposed into the gallery-space. But the gesture of this parody common to all of them will, I imagine, be familiar to you.

That mention of marketing is important, because the attack that each of these artworks claims to make on capital is against the semblance-character (Scheincharakter) of its products. Or to put it in a trendier way, the claim is that the artwork performs, through this ironising parody, a critique of capitalist spectacle. But maybe before we jump wholeheartedly into claiming that level of actual critique for those artworks, we might examine what is actually going on in them a little more carefully. This gesture, as I understand it, stands upon its lofty artistic plinth, high above the world of capital, labour and production, in order to come to some conclusions: ‘the products of capitalism are a bit rubbish or glitchy’ or ‘the activities that capitalism make humans perform are a bit stupid and pointless.’ or ‘capitalism makes images everywhere an there’s something a bit fake about them.’ What seemed strange to me, or rather, disconcerting and upsetting, was the refusal of any of these works that made this gesture to follow it through: there was in each an absolute resistance to making the dialectical leap (or rather a dialectical pigeon-step as a friend commented to me) into identifying that all of this rubbish that capitalism makes is composed finely of human lives forced by capitalism into endless labour and misery until death. There is no recognition that all of that capitalist trash contains within it the relentless destruction of all that each of us holds closest to us and loves most dearly. There is no understanding that the violence of the abstractions that capitalism imposes on humanity are materially particular, intervening in the particularities of our lives. To refuse to engage with that particularity is, it seems to me, to stand in solidarity with the forces of capital. The question of what it would mean for the artwork to attempt such an expression of the destruction of things and people loved, the historical weight of that process, is never asked; the self-satisfaction of being dissatisfied with commodities is instead transformed itself into the internal harmony of the artwork. Without accounting for these antagonisms there is no tension, no dissonance. The gesture is a thinning out of the artwork such that they may congregate as a marquetry of veneers, but becoming a veneer and pointing to the thinness of life today shifts into the mere declamation that this is how the world is.

The pseudo-critical stance of these artworks makes a mistake in terms of the object of its critique: again and again, what is called into question is ‘capitalism’, which is taken to be some conceptual whole, plucked from the heaven of ideas, and imported directly into the artwork as an object of ridicule. The type of capitalism that is the object of critique is seemingly a wholly abstract thing. Capitalism exists for these artworks not as an historical process, a dynamic governing relations between people, and between people and nature, but instead merely as a critical concept, pristine from the theory tool-box. It is not the capitalism that might be known from the experience of exploitation, the submission of humans to the laws of value. It isn’t a capitalism that holds within it technical determinations, not one that leaves historical traces of the destruction it wrought, not one that weighs more heavily on us with that every life it crushed. Instead, it is a ‘capitalism’ borrowed from the pages of the latest offerings of Semiotext(e) or ZeroBooks. Those artworks wilfully mistake the abstractions performed by capitalism – the violent processing of human activity into value – for a wholly abstract capitalism. It is a convenient slippage as it preserves the height of that plinth from which the judgment of capitalism might be made; critique, where it claims to exist in these artworks, need not sully itself in the muck of the billions of corpses, the works need not work to empathise with or express the visceral human suffering of those subjected to labour until they die because their ‘critique’ can be made from a comfortable distance and the concept of capitalism which becomes the object of the critique never did include all of that death and suffering. It is here that these artworks find their true affinity with capitalism: all of that non-identical stuff, the suffering worthless and silenced that could never be sold, all the disjecta membra of humanity need never return. The concept of capitalism for these artworks is like a machine that doesn’t quite work: why it doesn’t work and how it came to be is not of concern. Furthermore, these artworks apparently need not be reflexive, for their elevated position guarantees that really they’re not that involved at all – that they’re just social commentary (the old doctrine of l’art pour l’art comes in handy like the final defiant cry of the old aristocrat Don Juan that he is not responsible before being sucked into hell.) These artworks refuse to recognise the labour congealed in them; work is not something to be suffered, but instead just a daft extravagance. Work is always external to them, like it is for all workers brutally alienated into compliance.

These artworks see capital with the eye of a luxury consumer. They refuse to acknowledge necessity under capitalism. ‘Capitalism’ for them is a bad choice, not something that you’re is compelled to reproduce because you’re hungry. It complains about capitalism just as it might about a scratched DVD being delivered from Amazon, only to cling to the scratch because at least it proves the thesis, just as the consumer clings to evidence in order to validate an insurance claim. But just like all insurance, all that is secured is the continuance of the present state of things. Critique is exchanged for dissatisfaction. For these works, capitalism would be fine if it worked better. Precisely because of this feeling that capitalism might work better, each of these works shies from expressing anything of the most forceful antagonisms that drive capitalist history; none of them hold within themselves the promise of anything different or other to capitalism, but instead rest happily on the maxim of progressive improvement and expediency.

The insurance-structure of these artworks might allow us to begin to place them in a historical contour that has brought us to their situation. The history of art in the late 19th and early 20th century, from the articulations of an art that could create wholly new totalities of semblance out of the developments of industrial capitalism (one thinks, for example, of Wagner), through to the modernist rejection of semblance in artworks as a resistance to appearing as the commodity world is significant here: those strategies of the modernists – fragmentation and the refusal of completion, tension without resolution, eruptions of explicit and arbitrary violence, the regression to the childish or animalistic – all of these intended towards the abolition of the way things are. Those artworks never did abolish the world – that is, their promises never fulfilled – but that they could have is felt in the anaesthetising rubrics under which Kafka or Tzara are read today, or in the corporate sponsorship of the next Klee
exhibition, each contributing to the violent impoverishment of any possibility of understanding these works. The power of that violence against an intimacy with the radicalism of that works marks today how radical they were.. It is in the late 20th century return to an art whose subject is the semblance-character of commodities that your artworks exist. Your works claim to make that same gesture of fragmentation or brokenness that the modernists made, somehow without carrying the historical weight their work did: every broken body for you can be compared to a technical glitch, as though it weren’t inevitable, constantly reproduced under compulsion. Instead it is analogous to accidental clinamen of the machine that is grotesque not because of what it does but because it doesn’t do it well enough. Every broken thing here, every rift and crevice, indigent and distorted (as it appears every day by the illuminated on the screen of an ipad) carries no longer the potential to break everything, but instead carries the worldly insurance that one day everything will be fixed. If the modernists truly attempted to abolish the semblance-character inherent to the capitalism of their time, your artworks calculate as actuaries and hedge against the moment that this might actually happen. That modernist fragmentation has become alien to your work: you find it in the commodity world (of which your artworks claim not to be a part) in order to import it into your artworks which, in their lofty standpoints of critique take the form of truly complete, perfect, non-fragmentary commodities.

I might try to put this another way: Adorno once wrote that “the theological heritage of art is the secularisation of revelation, which defines the ideal and limit of every work. The contamination of art with revelation would amount to the unreflective repetition of its fetish character on the level of theory. The eradication of every trace of revelation from art would, however, degrade it to the undifferentiated repetition of the status quo.” Your work, or at least this gesture in your work, refuses to engage in this antagonism. Instead, your artworks perform something like a false revelation (as I have suggested earlier, the revelation not that capitalism is built on the continuation of a history of immeasurable human suffering, but just that its commodities just don’t work very well.) In this false revelation – and at times it seems like a self-consciously, cynically planted false revelation – the faulty fetish-character of the commodity is exchanged for the perfect fetish-character of the artwork; the status quo is repeated, because the claim made by the artworks that they stand outside or above that status quo in order to repeat it with a haughty sneer is entirely false. I have an image from Ernst Bloch’s The Spirit of Utopia in my head (a really interesting book on many of these questions, whose title is currently being ripped off for some idiotic show at The Whitechapel Gallery) of the “dance around the golden calf, or better, just the calf-skin with nothing underneath.” Your artworks, in their avoidance of having any interiority, any formal-immanent dynamic that would be required to express anything of the antagonisms of the world in which they must reside, offer a claim to truth in the revelation that the artwork is a better commodity than the commodity itself.

These artworks therefore do not invite interpretation. Instead, they invite their audience to stand with them, for a moment, on that plinth and to share in bemoan the current state of the commodity-world. Their gesture of making themselves thin, of claiming no internal or formal dynamic, demands that we believe for a moment that this is actually what capitalism is like, and that beneath its appearance is not a set of antagonisms in which humans are engaged but instead an abyssal nothing. The success of these artworks would be the inculcation of smugness, and the moment of release when in an instant the viewer claims non-complicity with capitalism. It is not unnoticed that the claim of non-complicity is identical the manoeuvre performed by capitalists every day: they are just business people and managers who claim even in maintaining the most detestable conditions for their workers that they are doing them a favour, doing them some good by providing them with a job. But where that manoeuvre wears thin, this bourgeoisie might find solace in your art.

Perhaps you disagree with my point of view – I can understand that you might be entirely resigned to the notion that capitalism will never be overcome. Maybe you have moved beyond this resignation into a full-blown cynicism. The impression you as artists give is often that everything has already been recuperated, that all radicalism is produced broken, that all resistance is already integrated into the capitalist whole. Your works often make the claim of regretting this, but it is a false claim insofar as it is a process to which they happily contribute. Clearly, few of you are actually interested in a critique of capitalism (but a pseudo-critique that sells will have to do), but for those of us who care about art, for those of us who think that art’s critical capacities have not been exhausted and extinguished, for those of us for whom the abolition of capitalism is not a choice but a necessity, you are the enemy.


  • John Bloomberg-Rissman says:

    Jacob, isn't art school business school? Isn't the goal of an art student success in the art world, i.e. on the art market? Aren't these students just doing what they have been trained to do? Doesn't "edginess" sell? Why did you go to this thing? It's bad for your blood pressure. Which is all a way of saying, I agree with everything you say, but had I been there with

  • Out To Lunch says:

    Actually, I think Jacob is expecting these guys to be ARTISTIC. The whole vocabulary they're dealing in was invented by people in opposition to the business model. If you don't believe it's possible to pursue art versus money, that thgis must turn it into "politics", please come down to Cafe Oto on Monday 22 July and be surprised: T.H.F. Drenching, Alan Wilkinson and

  • John Bloomberg-Rissman says:

    I certainly agree that it&#39;s possible to pursue art instead of pursuing money, I just don&#39;t expect it of all that many MFAs (at least that&#39;s what they are called in the US) because it&#39;s not their training. And I certainly love Derek Bailey. If I were going to be in London on the 22nd instead of in California I would certainly want to be at Cafe Oto.<br /><br /><br />I don&#39;t

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